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Much like a child, a business grows and evolves over time. And with different stages come different personalities. Almost 10 years in, we've pivoted a couple of times. Here, read the story of Castelazo Content's most recent evolution (and then share yours!)...

I recently started looking for a martial arts studio for my son. Like most buyers, I started my search online. A simple Google search pulled up 14 studios within 10 miles of my house. I must have visited 6 sites before I found one that...

“I’ve written all I can about my company, there’s just nothing left to talk about.” This is something we hear quite regularly from new and potential clients. While it may feel like that, we promise there’s always more to write about. Sometimes content marketing requires you...

The headlines make it sounds pretty easy. Just follow the tips, steps, goals, lists and you will be able to: ‘Tell a brand story people will love’ ‘Craft a Marketing Story that People Embrace and Share’ ‘Build a Brand Story: Lessons from the Experts’ ‘Craft a Tale that...

Over the years, we have been part of and hosted many collaborative workshops. Some of them have gone really well and some of them have gone not so well. After a few not-so-great experiences (meaning inefficient, ineffective, and draining), we took a look at our...

“Human language is the new user interface.” – Satya Nadella, CEO of Microsoft In a world where most people are mobile-first or mobile-only, doors are opening for businesses that understand how to use chatbots enabled by AI (artificial intelligence). In other words, businesses that can "talk"...

Going over to the dark side. That’s what it’s called. Selling out. Compromising your values for a paycheck. These are accusations people often hear when they decide to take a job with someone whose values appear to conflict with their own. ...

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