At Castelazo Content, content is queen. We measure success in terms of MQLs and SALs, and yes CACs and MRR, and of course ROI. But just like you, at the end of the day the measure of our success is pretty simple: We help you sell more. For marketers, we help you more effectively generate the leads that convert. For sales, we help you more efficiently convert leads to closed/won deals, and then convert those customers to evangelists.