At Castelazo Content, content is queen. We measure success in terms of MQLs and SALs, and yes CACs and MRR, and of course ROI. But just like you, at the end of the day the measure of our success is pretty simple: We help you sell more. For marketers, we help you more effectively generate the leads that convert. For sales, we help you more efficiently convert leads to closed/won deals, and then convert those customers to evangelists.
In 2017 alone our content generated 20,841 leads among technology buyers at companies such as:
…in the end contributing to $69,027,318 in net new revenue.