Cross-journey Marketing Campaign Generates Brand Awareness & Leads Among Target Decision-makers

This award-winning campaign delivered 145 marketing qualified leads (MQLs).




In deciding on the topic we aligned a key area of value that IO delivered with a top topic that was top-of-mind for our audience.

We created a content ecosystem to deliver the right content at the right time in the right place (white paper, cover story, 4 blog posts, social media posts).

In the end we generated 145 marketing qualified leads (MQLs), got on the cover of a magazine sent to 225,000 industry leaders, and got exposure directly to decision-makers through NASCIO and speaking engagements.

article, brand awareness, content marketing, content syndication, data center, influencer marketing, lead generation, whitepaper

We deliver these kinds of results by walking your buyers through their journey


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