Cross-journey Marketing Campaign Generates Brand Awareness & Leads Among Target Decision-makers
This award-winning campaign delivered 145 marketing qualified leads (MQLs).
Highlights:
In deciding on the topic we aligned a key area of value that IO delivered with a top topic that was top-of-mind for our audience.
We created a content ecosystem to deliver the right content at the right time in the right place (white paper, cover story, 4 blog posts, social media posts).
In the end we generated 145 marketing qualified leads (MQLs), got on the cover of a magazine sent to 225,000 industry leaders, and got exposure directly to decision-makers through NASCIO and speaking engagements.
