Going over to the dark side. That’s what it’s called. Selling out. Compromising your values for a paycheck. These are accusations people often hear when they decide to take a job with someone whose values appear to conflict with their own. ...
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After finding out that we’re expecting our second child in October, my husband and I started talking seriously about trading in my sedan for a minivan or SUV. On our buyer’s journey, we were able to complete most of the awareness and consideration phases on our...
“Read me a story.” “What’s your story?” “Have I got a story for you!” Whether it’s a ripping yarn we’ve enjoyed with friends or a cherished memory of being read to as a child, a good story goes a long way. Stories can entertain, educate, comfort,...
It’s been 10 minutes, and I keep switching channels between a children’s cartoon and public access television. I finally make my decision: Today will be a cartoon day. The programming is for a 5-year-old, but it’s a bit advanced for me. It’s in Portuguese....
Mapping the buyer’s journey is crucial to business success. Buyers have different needs at different stages of their buyer journeys. It’s important to understand the buyer’s context and identify the questions that need to be addressed at each stage....
Balance. It’s an ideal humankind has been searching for probably since the beginning of time or at least since 1585 when the word balance(d) was first recorded. ...
As the world watches the 2018 Winter Olympics in Pyeongchang and Los Angeles prepares for the 2028 Olympic Summer Games, 10-year-old Alexa Castro dreams of competing as a track cyclist in her hometown. And she’s on her way. I am bestowing Olympic-sized medals upon the...
Our content is designed to do exactly what stories do: Facilitate connection. So naturally, we were thrilled to take Google's new AMP stories for a spin...
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