The Buyer’s Journey: A Quiz

Mapping the buyer’s journey is crucial to business success. Buyers have different needs at different stages of their buyer journeys. It’s important to understand the buyer’s context and identify the questions that need to be addressed at each stage.

It’s also important to understand what will trigger a buyer to move to the next stage and to identify the barriers to progression. Do you know the stages in the buyer’s journey? Test your knowledge!

Staci D'Aguanno
staci@castelazocontent.com
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