Author: Michaella Blake

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I recently started looking for a martial arts studio for my son. Like most buyers, I started my search online. A simple Google search pulled up 14 studios within 10 miles of my house. I must have visited 6 sites before I found one that...

“I’ve written all I can about my company, there’s just nothing left to talk about.” This is something we hear quite regularly from new and potential clients. While it may feel like that, we promise there’s always more to write about. Sometimes content marketing requires you...

Over the years, we have been part of and hosted many collaborative workshops. Some of them have gone really well and some of them have gone not so well. After a few not-so-great experiences (meaning inefficient, ineffective, and draining), we took a look at our...

“Human language is the new user interface.” – Satya Nadella, CEO of Microsoft In a world where most people are mobile-first or mobile-only, doors are opening for businesses that understand how to use chatbots enabled by AI (artificial intelligence). In other words, businesses that can "talk"...

One of the most important keys to content development is creating content that is engaging. Thinking of content development as a form of storytelling is a very effective way to optimize engagement....

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