Our Perspective

Much like a child, a business grows and evolves over time. And with different stages come different personalities. Almost 10 years in, we've pivoted a couple of times. Here, read the story of Castelazo Content's most recent evolution (and then share yours!)...

“I’ve written all I can about my company, there’s just nothing left to talk about.” This is something we hear quite regularly from new and potential clients. While it may feel like that, we promise there’s always more to write about. Sometimes content marketing requires you...

“Read me a story.” “What’s your story?” “Have I got a story for you!” Whether it’s a ripping yarn we’ve enjoyed with friends or a cherished memory of being read to as a child, a good story goes a long way. Stories can entertain, educate, comfort,...

As the world watches the 2018 Winter Olympics in Pyeongchang and Los Angeles prepares for the 2028 Olympic Summer Games, 10-year-old Alexa Castro dreams of competing as a track cyclist in her hometown. And she’s on her way. I am bestowing Olympic-sized medals upon the...

Our content is designed to do exactly what stories do: Facilitate connection. So naturally, we were thrilled to take Google's new AMP stories for a spin...

One of the most important keys to content development is creating content that is engaging. Thinking of content development as a form of storytelling is a very effective way to optimize engagement....

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