There are at least 99 reasons why the vast majority of content marketing is ineffective. Yesterday Molly led 65+ marketing and sales leaders through the top 9 of those reasons and share tried-and-proven strategies for driving revenue with content....
The headlines make it sounds pretty easy. Just follow the tips, steps, goals, lists and you will be able to: ‘Tell a brand story people will love’ ‘Craft a Marketing Story that People Embrace and Share’ ‘Build a Brand Story: Lessons from the Experts’ ‘Craft a Tale that...
“Human language is the new user interface.” – Satya Nadella, CEO of Microsoft In a world where most people are mobile-first or mobile-only, doors are opening for businesses that understand how to use chatbots enabled by AI (artificial intelligence). In other words, businesses that can "talk"...
Going over to the dark side. That’s what it’s called. Selling out. Compromising your values for a paycheck. These are accusations people often hear when they decide to take a job with someone whose values appear to conflict with their own. ...
After finding out that we’re expecting our second child in October, my husband and I started talking seriously about trading in my sedan for a minivan or SUV. On our buyer’s journey, we were able to complete most of the awareness and consideration phases on our...
“Read me a story.” “What’s your story?” “Have I got a story for you!” Whether it’s a ripping yarn we’ve enjoyed with friends or a cherished memory of being read to as a child, a good story goes a long way. Stories can entertain, educate, comfort,...
It’s been 10 minutes, and I keep switching channels between a children’s cartoon and public access television. I finally make my decision: Today will be a cartoon day. The programming is for a 5-year-old, but it’s a bit advanced for me. It’s in Portuguese....
Mapping the buyer’s journey is crucial to business success. Buyers have different needs at different stages of their buyer journeys. It’s important to understand the buyer’s context and identify the questions that need to be addressed at each stage....
As the world watches the 2018 Winter Olympics in Pyeongchang and Los Angeles prepares for the 2028 Olympic Summer Games, 10-year-old Alexa Castro dreams of competing as a track cyclist in her hometown. And she’s on her way. I am bestowing Olympic-sized medals upon the...
Our content is designed to do exactly what stories do: Facilitate connection. So naturally, we were thrilled to take Google's new AMP stories for a spin...