There are at least 99 reasons why the vast majority of content marketing is ineffective. Yesterday Molly led 65+ marketing and sales leaders through the top 9 of those reasons and share tried-and-proven strategies for driving revenue with content....
There are at least 99 reasons why the vast majority of content marketing is ineffective. Yesterday Molly led 65+ marketing and sales leaders through the top 9 of those reasons and share tried-and-proven strategies for driving revenue with content....
I recently started looking for a martial arts studio for my son. Like most buyers, I started my search online. A simple Google search pulled up 14 studios within 10 miles of my house. I must have visited 6 sites before I found one that...
The headlines make it sounds pretty easy. Just follow the tips, steps, goals, lists and you will be able to: ‘Tell a brand story people will love’ ‘Craft a Marketing Story that People Embrace and Share’ ‘Build a Brand Story: Lessons from the Experts’ ‘Craft a Tale that...
Over the years, we have been part of and hosted many collaborative workshops. Some of them have gone really well and some of them have gone not so well. After a few not-so-great experiences (meaning inefficient, ineffective, and draining), we took a look at our...
Test your knowledge of content marketing now!...
After finding out that we’re expecting our second child in October, my husband and I started talking seriously about trading in my sedan for a minivan or SUV. On our buyer’s journey, we were able to complete most of the awareness and consideration phases on our...
Mapping the buyer’s journey is crucial to business success. Buyers have different needs at different stages of their buyer journeys. It’s important to understand the buyer’s context and identify the questions that need to be addressed at each stage....
Content integration is the key to ensuring your content gets put to use – and to maximizing your content marketing ROI...
As a content creator and social media specialist, the first question I ask when taking on a new project is “Who is my audience?”...