There are at least 99 reasons why the vast majority of content marketing is ineffective. Yesterday Molly led 65+ marketing and sales leaders through the top 9 of those reasons and share tried-and-proven strategies for driving revenue with content....
“I’ve written all I can about my company, there’s just nothing left to talk about.” This is something we hear quite regularly from new and potential clients. While it may feel like that, we promise there’s always more to write about. Sometimes content marketing requires you...
Going over to the dark side. That’s what it’s called. Selling out. Compromising your values for a paycheck. These are accusations people often hear when they decide to take a job with someone whose values appear to conflict with their own. ...
Test your knowledge of content marketing now!...
Balance. It’s an ideal humankind has been searching for probably since the beginning of time or at least since 1585 when the word balance(d) was first recorded. ...
We’ve all heard that “Content is King.” You may know that the average B2B buyer gets nearly 60% of the way through the buying process before ever engaging a sales person. But how do you actually create and then use content to generate leads and...
It's all about the insight. “The single biggest incremental opportunity to drive growth isn’t in the products and services you sell, but in the quality of the insight you deliver as part of the sale itself.”...