Author: Michaella Blake
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Buyer Personas – 5 Ways to Add Value
As a content creator and social media specialist, the first question I ask when taking on a new project is “Who is my audience?”...
12 November, 2017
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Content Development as Storytelling
One of the most important keys to content development is creating content that is engaging. Thinking of content development as a form of storytelling is a very effective way to optimize engagement....
24 September, 2017
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Q&A with Our Director of Client Relations
Get to know Staci D'Aguanno, our Director of Client Relations...
26 August, 2017
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Your Buyers Are People – And People Like Stories
The most effective content pulls readers in to the story. It captivates....
23 July, 2017
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Beyond “Content is King” – How Successful Organizations Actually Design and Implement Built-to-Last Content Marketing
We’ve all heard that “Content is King.” You may know that the average B2B buyer gets nearly 60% of the way through the buying process before ever engaging a sales person. But how do you actually create and then use content to generate leads and...
12 June, 2017
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Q&A with Our Director of Content Development
Get to know Robin Phillips, our Director of Content Development...
26 May, 2017
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Q&A with Our Chief Content Strategist
Get to know Molly Castelazo, our Chief Content Strategist....
15 February, 2017
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