Q&A with Our Director of Content Development

Robin Phillips creates engaging, impactful content that makes our clients shine. A lifelong picky wordsmith, Robin has been a writer, editor and content wrangler at magazines, newspapers and websites from Hawaii to Long Island. She ran the small business news desk at Businessweek, helped create BusinessJournalism.org at the Cronkite School, and has taught journalism as an adjunct professor. Robin tackles each day inspired by the power of people, passion and performance.

 

When you were 8, what did you want to be when you grew up?

I wanted to be Katharine Hepburn or a lawyer. This manifested itself in wanting to be Amanda Bonner, the character Hepburn played in Adam’s Rib. She was a defense attorney fighting for women’s rights in a case against her prosecutor husband, played by Spencer Tracy.

Now what do you want to be when you grow up?

Katharine Hepburn in anything.

What is your proudest accomplishment to date?

Turning lemons into limoncello in the aftermath of 9/11. I worked in Manhattan in the magazine industry and was laid off in November 2001. Aware that my troubles were lighter than many during that time, I still needed to find ways to cope while I searched for my next professional adventure. I needed a team. I needed a physical outlet. I got a Black Belt.

What gets you out of bed and in to work in the morning?

The excitement about learning something new every day and a great cup of coffee.

In 3 words…

How Robin describes herself: Nice, resourceful, smart
How Molly describes Robin: Resourceful, intuitive, independent
How Michaella describes Robin: Tenacious, intelligent, personable
How Staci describes Robin: Resourceful, passionate, a thinker

How long have you worked for Castelazo Content?

I’m the new kid on the block. I started in March 2015.

What do you like best about working for Castelazo Content?

It’s all about the people. Team Castelazo Content is awesome. I work with smart professionals who hold themselves to high standards and are true teammates. Castelazo Content is a collaborative, drama-free space. I’m honored to be part of this tribe.

What is the value you create for Castelazo Content, and for our clients?

I am a writer, editor, thinker. I create great content that tells our clients’ stories in a way that draws in the target audience and helps them understand what our client might be able to do for them.

How does your past experience help you in the work you do for Castelazo Content?

I’ve spent years as a business journalist where my job was to develop an understanding of the role of business, the challenges business leaders face and analyze and write about how a company does what it does.

Where do you see yourself in 5 years?

At a larger Castelazo Content, developing content and helping business leaders in ways we haven’t even thought about yet.

Where do you see Castelazo Content in 5 years?

Ditto what I just said.

Michaella Blake
michaella@castelazocontent.com
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