The headlines make it sounds pretty easy. Just follow the tips, steps, goals, lists and you will be able to: ‘Tell a brand story people will love’ ‘Craft a Marketing Story that People Embrace and Share’ ‘Build a Brand Story: Lessons from the Experts’ ‘Craft a Tale that...
“Human language is the new user interface.” – Satya Nadella, CEO of Microsoft In a world where most people are mobile-first or mobile-only, doors are opening for businesses that understand how to use chatbots enabled by AI (artificial intelligence). In other words, businesses that can "talk"...
Going over to the dark side. That’s what it’s called. Selling out. Compromising your values for a paycheck. These are accusations people often hear when they decide to take a job with someone whose values appear to conflict with their own. ...
“Read me a story.” “What’s your story?” “Have I got a story for you!” Whether it’s a ripping yarn we’ve enjoyed with friends or a cherished memory of being read to as a child, a good story goes a long way. Stories can entertain, educate, comfort,...
Balance. It’s an ideal humankind has been searching for probably since the beginning of time or at least since 1585 when the word balance(d) was first recorded. ...
Our content is designed to do exactly what stories do: Facilitate connection. So naturally, we were thrilled to take Google's new AMP stories for a spin...
It's all about the insight. “The single biggest incremental opportunity to drive growth isn’t in the products and services you sell, but in the quality of the insight you deliver as part of the sale itself.”...