Buyer Personas – 5 Ways to Add Value
As a content creator and social media specialist, the first question I ask when taking on a new project is “Who is my audience?”...
12 November, 2017
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All About the Buyer
Content Development as Storytelling
One of the most important keys to content development is creating content that is engaging. Thinking of content development as a form of storytelling is a very effective way to optimize engagement....
24 September, 2017
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Your Buyers Are People – And People Like Stories
The most effective content pulls readers in to the story. It captivates....
23 July, 2017
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