Thought Leadership

Thought leadership content is content (articles, blogs, social media posts, videos, PowerPoints, podcasts, etc.) that informs the audience (reader, viewer, listener) about an issue, typically offering a new perspective on a particular topic or introducing an issue that hasn’t been covered (e.g., the content offers something new). Thought leadership content has the effect of establishing the author as an expert on the topic – the go-to source for insight on the issue.

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