Tailored Content Services
For most of our clients, we are engaged deeply on a daily basis as their exclusive provider of content. For these clients, the benefits of the engagement include:
Increased media visibility
Increased website traffic
Increased lead generation
More effective lead conversion
Typically, we provide these benefits at a lower total cost than developing the same level of content in-house – accounting for salary, benefits, overhead, and other associated employment costs. In addition, we typically find that clients get “too busy” to stay focused on regular content development when it’s exclusively in-house. But in a world in which content can be a powerful magnet drawing leads to you online and off, the higher-quality content you produce, the more often, the more prospects you’ll engage, leads you’ll generate, and clients you’ll convert.
Less frequently, clients hire us on an “a la carte” basis – to write one whitepaper per quarter, for example. Other clients hire us to help with content strategy and limited execution. If you are interested in the benefits of regular content production and prefer to do most of the content development yourself, we can create a content plan that outlines recommendations for what content to produce, on what topics, for which audiences and which outlets. This is a good balance between doing everything yourself and turning to a partner for the most complex content development tasks (like whitepapers) plus getting partner input at the strategic level.