The only content that’s effective is content that resonates with your audience. Period.
So content strategy is about answering the questions:
Who is my target audience?
Within the sales machine, many parts contribute to engaging prospects, turning prospects into leads, and leads into customers. Content is one of them. So think of content as a cog in the sales machine. Content doesn’t do all the work itself. But without it, the machine won’t function.
Build it and they will come?
Developing content, putting it on your website, then expecting readers to come flooding in is like a guy waiting around at home on a Saturday night for a date to magically appear…it doesn’t work that way.
That’s where content marketing comes in.