Content Services

Content Strategy

The only content that’s effective is content that resonates with your audience. Period.

So content strategy is about answering the questions:

Castelzo-Cog_web (1)Who is my target audience?

Castelzo-Cog_web (1)What does my target audience care about?

Castelzo-Cog_web (1)How can I provide value to that target audience?

Castelzo-Cog_web (1)Where should I publish that content?

Content Development

Within the sales machine, many parts contribute to engaging prospects, turning prospects into leads, and leads into customers. Content is one of them. So think of content as a cog in the sales machine. Content doesn’t do all the work itself. But without it, the machine won’t function.

White papers. Articles. Blogs. Case studies. Use cases. Social media. Videos. Infographics. All cogs in the machine. All working together to:

Castelazo_logoMark_CMYK (1)Engage prospects

Castelazo_logoMark_CMYK (1)Generate leads

Castelazo_logoMark_CMYK (1)Convert leads into customers

Content Marketing

Build it and they will come?

Alas, no.

Developing content, putting it on your website, then expecting readers to come flooding in is like a guy waiting around at home on a Saturday night for a date to magically appear…it doesn’t work that way.

That’s where content marketing comes in.

See for Yourself
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