Content is queen, but not all content is written. Videos can be a powerful engagement tool when they give a face to your product or service. When you combine videos with written content, you give every prospect the ability to engage with you, no matter the method they prefer.
For example, case studies can be supplemented with video interviews of the client. That can make the client feel more real, more identifiable. Video interviews with your subject matter experts can be used to complement whitepapers and articles. Videos also make great vehicles for “teaser” content that entices prospects to register to download other content.
Some say a picture is worth a thousand words. We definitely don’t agree with that (and the research backs us up), but no doubt that pictures can be very effective. In particular, for getting the gist of a complex message across quickly. Like videos, infographics are great complements to written content. They’re also incredibly shareable (that’s content marketing) and great lead generation tools.
Gone are the days when you said everything you had to say directly on the pages of your website. Today, a variety of media (videos, infographics, etc.) as well as downloadable written content, should form the foundation of your site. But, you still need web content. Content that is relevant, engaging, and entices the visitor to dive further into the rabbit hole with you (downloading your whitepaper or case study, or sharing your most recent blog post or infographic, for example).
A PowerPoint should never be your presentation. You, and what you have to say, are the main attraction. That said, presentation aids like PowerPoint can be effective when done right. We can help make sure they are.
Anymore, the most effective sales enablement tools are informational rather than sales-y. Yet there is still a place for marketing collateral like brochures, one-sheets, etc.
Representative samples of our content creation:
Boeing – We produced a 6-page gate-fold brochure to present the results of a study conducted for Boeing by the L. William Seidman Research Institute; see The Economic Impact of the Ground-based Midcourse Defense Program in Arizona.
Arizona Technology Council – We were contracted by the Seidman Research Institute to help prepare a seminal study on Arizona’s technology workforce. In addition to conducting primary and secondary research and writing key chapters in the final report, we also developed the Executive Summary booklet.