The Power of Punctuation and its Importance in Content Development

In our technology driven world, punctuation is a grammar rule of the past. Our society is all about quick responses; a short text here, a fast email there. With that, punctuation has been left by the wayside. When it comes to content development, however, punctuation is crucial to writing remarkable content. As Paul Robinson said, “Punctuation has the primary responsibility of contributing to the plainness of one’s meaning. It has the secondary responsibility of being as invisible as possible, of not calling attention to itself.”

Punctuation helps with the organization and flow of your writing and using it correctly can have a huge impact on the way people perceive the information you are giving them. The most commonly misused punctuation marks include commas, semicolons, colons, dashes, apostrophes, and quotation marks.
The importance of using proper punctuation in content development

Most of us were taught how to use punctuation marks in elementary school but have since forgotten the rules or have lost sight of their importance. However, what many people don’t realize is that using proper punctuation can help you become a more effective communicator. In Lynn Thomas’ book, Eat, Shoots, & Leaves: The Zero Tolerance Approach to Punctuation, she makes the point that by adding punctuation you can completely change the meaning of your content. For example, the Panda eats, shoots, & leaves is very different from the Panda eats shoots & leaves.

Proper punctuation and grammar also enhance your credibility. No matter who your audience is- clients, customers, colleagues, or friends- using punctuation properly is crucial to quality content development and effective communication.

Here are a few examples of common punctuation mistakes and their corrections:
Punctuation

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In addition to her de facto role as office chef, Michaella is Castelazo Content’s in-house content creator. Her job is to create the remarkable, engaging content that helps our clients grow their businesses.

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