Blogging is one of the easiest ways to engage your audience. It’s a great tool to pull people into your website, generate leads, and turn those leads into clients or customers. It’s also an effective way to keep your followers (prospects in the sales cycle, current and past customers) engaged.
Most corporate executives don’t have time to read every article, blog, or story that lands in front of them. They will read content that offers them valuable, relevant information in an efficient way. Done right, blog content marketing offers your high-level audience just that.
4 Important Reasons for Writing Blogs
Generate leads – Blogging is one of the most effective ways to pull people into your site and generate leads. Post your blogs to all your social media sites and link back to your blogs in comments and conversations with other relevant professionals and companies.
Provide valuable, actionable information – In order for blog content marketing to be effective and engaging, it should provide your audience with valuable, actionable information. Whether you are giving a solution to a problem or providing readers with relevant industry-related information, your blog content should be of high value and something that readers can put into practice. When people know that they can count on you to provide them with this kind of content, they will continue to come back to you – and they are very likely to share your information as well.
SEO – By using keywords properly (and frequently) you can move up the Google ladder. It may take time, but be patient with the process and be consistent with your keywords. Start by doing keyword research. For example, one of our clients develops software to help companies manage their currency risk. In order to increase their SEO we use certain keywords – currency risk, currency volatility, and Euro crisis – frequently because that’s what people are searching for on Google.
Establish yourself as a thought leader – By providing your audience with valuable, actionable information you are establishing yourself as a thought leader in your industry. Once you are viewed as a thought leader people will begin to seek you out for information and advice – and, ultimately, will buy what you are selling.
Once you get the hang of writing blogs, post to your website at least once a week. Eventually, you should be posting a blog once a day. You want to stay fresh in people’s minds so that if they ever need your good or service, the first person they think of will be you.
Please share your thoughts in the comment section below, and stay tuned for our next blog on content development.