Meet the Team
What Makes Us Different
Castelazo Content is a global content strategy, development, and marketing firm specializing in whitepapers, blogs, bylined articles, and other thought leadership content that generates leads and converts leads into clients.
Our clients range from start-ups to Fortune 500 corporations, non-profit foundations to governmental agencies. While we work for clients in a wide range of industries, our expertise lies in translating complex and/or technical information in content that will resonate with the target audience. To that end, a lot of the work we do across the globe is in the technology and finance industries.
There are a number of factors that set Castelazo Content apart from other content developers:
The content we create is true thought leadership – your thought leadership. It’s not a news story written by a journalist or the insight of an external expert (which can be valuable, but it’s not thought leadership and shouldn’t form the core of your content strategy). The goal of the content we ghostwrite for you is to position you as a thought leader in the industry. We take your intellectual capital and translate it into a message that will resonate with your target audience. That is a fundamentally different product (and a different skill set) than journalism or copywriting.
Most content developers are individual freelancers, which means that you have to develop and nurture relationships with a number of writers in order to get the right kind of content to meet all of your needs (especially when you want to scale up). Because Castelazo Content is a firm with dedicated project managers and a network of freelance writers, we save you the hassle of developing and managing your own network of writers. And you can still count on a single, high-level, local point-person with whom you can sit down face-to-face.
Because our model relies on a large network of freelance writers with niche skill sets, rather than a smaller group of broadly experienced in-house writers, we are able to service a wide range of clients with a wide range of content needs. From journalistic articles to complex thought leadership pieces, we have the resources to produce the content you need.
Our model is to produce the highest quality content at a cost-effective price point and within a time frame that is sustainable for our clients over the long term. We hire only writers who can produce top-quality content quickly – which means that we can meet tight deadlines, and we charge less than other content developers with similar levels of expertise and quality.
We are 100% focused on content development – it is our core competency; indeed, it is all we do. That focus allows us to stay abreast of what works in online content marketing, and to develop more effective content than anyone else.
Unlike many freelance writers and journalists, we take a more holistic approach that integrates content development and content marketing, driven from beginning to end by data. While we write content that readers will find engaging, we never produce content just for the sake of producing it. We always write with a specific goal in mind – one that will ultimately move the ball forward for you. Our content development strategy is always founded on data about what your prospects are looking for – what will draw them in and convert them to customers.
That holistic, full-life cycle approach includes leveraging our deep understanding of the importance of content online as a lead generation and lead conversion tool. We stay abreast of changes in search engine algorithms, in social media networks, and in user behavior to ensure that our content development strategy works within the very fast-changing online world.
In contrast to some writers who focus solely on telling the story (with little regard to how that story is received), we focus on communicating the message to your target audience. We follow an in-depth process to identify the target audience for any given piece of content and then to “get to know” that target audience such that the content we development resonates well with them – and, ultimately, achieves your goals.