Find the people whose problems your product or service resolves. Educate them about what you offer. Engage them.  

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For 60% of your sales cycle, your content is your sales person.  Learn more

Castelazo Marketing is now Castelazo Content. We translate your insights…into content that arouses your audience…and delivers results. That’s what we do. Now, our name reflects it.

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Translating Insights into Results

We don’t do content for the sake of content.
We strategize, develop, and market content for a simple, singular purpose:
To help you sell more

  • gallery-shot_laptops_14_05 Blog Writing
    Blog writing is all about engaging your prospects. Find the people whose problems your product or service resolves. Educate them about what you offer. Publishing blog posts on your own website develops your website into a magnet that attracts prospects into deeper engagement with your brand. Publishing a guest post on the blog of an...
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  • WNS reseized White Paper Writing
    Effective white papers provide value to the reader. Actionable insight that helps make their lives better. As high-value assets, white papers make great lead generation and lead conversion tools. The Result To generate leads, you give the value-loaded white paper to anonymous prospects (e.g., website visitors) in exchange for their information. They get valuable, actionable...
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  • WP Carey Article Writing
    Writing articles is about going to where your prospects already are and engaging them there. Trade journals. Newspapers. Business magazines. Publishing content in the publications that your prospects are already reading delivers you straight to the people you’re trying to reach. And when the article is published in a well-regarded publication, it adds credibility in...
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  • social media logos resized Social Media
    Social media is the cornerstone of content marketing. The purpose? To engage prospects. Find the people whose problems your product or service resolves. Educate them about what you offer. The Result: With social media, you’re going to where your prospects already are. LinkedIn, Twitter, Google+, SlideShare, Facebook, Pinterest (yes, Pinterest), YouTube. But social media is not...
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